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A Smartphone Wake-Up Call For Business

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We are seeing a lot of companies having that ‘a-ha’ moment, or in many cases more of an ‘uh-oh’ moment,”
says Rachel Obstler, senior director of product management for Keynote DeviceAnywhere. “This is the moment
when they see the numbers and suddenly realize that their mobile site is as important or even more important than
their desktop site. And they have to figure out how to support it with the same care and quality.
They may be having mobile testing epiphanies now, but companies have been slow to reach that point and are
scrambling to catch up. World Quality Report stats indicate that just 31 percent of companies test their mobile applications.
Among the reasons that number is so low is that nearly two-thirds report they don’t have the proper tools for testing,
and over half do not have access to appropriate devices to test. These are not challenges that companies can easily solve internally.
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